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Concept | Validate | Sell | Educate | Scale | Exit

Bringing Dental and Healthcare Innovation
to Market for Sustained Success

We don’t just validate ideas — we build investable businesses with operational discipline, cultural strength, and market clarity. Whether you’re a founder, an investor, or a global manufacturer, we take you from concept to commercial success, embedding leadership where needed and delivering results that last.

Stephen Claffey



Concept

We turn raw ideas into viable business models, mapping operational feasibility, resource needs, forecasts, and culture. We lay the foundation for MVP development and align the team.



Validate

We test assumptions, demand, operational resilience, pricing models, and margin levers. Using real-world data and early-user insights, creating an evidence base for investor readiness.



Sell

We build the commercial engine: go-to-market strategy, acquisition models, brand messaging, and cost-to-serve discipline. Teams are equipped to drive revenue, not just marketing buzz.

 



Educate

We prepare the market for adoption. Through peer-led education, KOL activation, and ethical communications, we ensure your innovation reaches stakeholders with credibility and clarity.



Scale

Scaling isn’t just growth, it’s operational maturity. We help expand delivery, strengthen governance, and build leadership capacity, so culture grows stronger, not diluted, protecting margins.



Exit

We prepare you for: financial alignment, operational documentation, leadership readiness, and cultural DNA preserved. The value is maximised and the business future-proofed.

 

How It Works

We help innovators move from idea to execution. Whether you need strategic leadership, project delivery, or market validation, we bring the insight, network, and hands-on experience to turn complex challenges into real commercial outcomes. And when it helps, we connect you to the Dental Pathway ecosystem, our novel ecosystem for buyer insights and data, and sales & marketing acceleration.

We meet you where you need us:
Targeted projects → focused, high-impact work.
Strategic engagements → shaping market access, brand, or commercial strategy.
Embedded leadership → fractional exec roles, interim CCO, or NED support. 

When it adds value, we can also plug you into the Dental Pathway ecosystem — connecting innovation to clinicians, with optional validation and education pathways

Flexible Engagement, Tangible Outcomes

  • Embedded Leadership — Fractional CCO, NED, interim exec roles
  • Strategic Engagements — Market entry, brand strategy, launch planning
  • Targeted Projects — Campaigns, sales tools, partner decks, tenders

We can also unlock access to the Dental Pathway ecosystem for clinical validation, peer-led education, and real-world product testing.

From breakthrough validation to strategic scaling, we help your offering succeed in real dental environments.

Market Access Strategy

From early insight to launch, we build value-led plans that speak to payors, practices, and clinical professionals.

Integrated Adoption Design

Using the Dental Pathway ecosystem, we connect innovation to clinicians through trusted and ethical delivery models.

“The structured insight from Integrated Pathway Solutions saved us six months of validation and positioned us for NHS adoption.”

Emerging Diagnostics Partner

“IPS gave our business more than product validation; they helped us build commercial traction and design a go-to-market model grounded in real insight.”

Emerging Diagnostics Partner

“The iDAB process offered a level of rigour and transparency that clinicians genuinely trust. The structure, feedback, and purpose made it easy to engage.”

Senior Clinician, NHS Practice & KOL

Let’s Turn Complexity Into Clarity

Whether launching a new product, raising capital, or scaling your team, we bring commercial realism and clinical insight to accelerate your success. Let’s get to work.

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