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VALIDATE | Testing Assumptions. Proving Potential.

Validate is where great ideas meet the real world. We help you test, refine, and de-risk innovation, turning concepts into investable, scalable solutions.

We’re not just consultants; we’re an innovation ecosystem. We combine data, clinical feedback, market insight, and operational analysis to give you the confidence (and evidence) to move forward, or the clarity to pivot.


Core questions we help you answer:

  • Does your innovation solve a real, urgent problem?
  • Will end-users (clinicians, patients) adopt it?
  • Are your assumptions about pricing, usage, and revenue accurate?
  • What regulatory, clinical, or operational barriers need addressing?
  • How does this innovation fit within the current ecosystem?

What we deliver:

  • Real-world pilot studies & user testing — Engage Dental Pathway practices, KOLs, and end-users.
  • Market acceptance testing — Validate appetite, adoption, and price sensitivity.
  • Competitive benchmarking — Map how you perform against current and emerging players.
  • Regulatory & reimbursement landscape mapping — Understand barriers and enablers.
  • Commercial validation reports — Build investor-ready, evidence-based packages.
  • Investment pathway advisory — For select innovations, we can explore potential IPS-backed integration and co-investment.

Why work with us?

Because we don’t just test innovation, we prove it. For founders, teams, and investors, we turn assumptions into answers and give novel ideas their best chance to thrive.

Estimated timeframes:

8–12 weeks, depending on study scope.

Indicative investment:

From £12,000 + VAT, scalable by complexity.

Your Journey with Integrated Pathways

Concept
Concept
Validate
Validate
Sell
Sell
Educate
Educate
Scale
Scale
Exit
Exit