Who We Are
Concept | Validate | Sell | Educate | Scale | Exit
We turn breakthrough ideas into validated, adoptable, and scalable healthcare solutions.
By bridging the gap between early innovation and real-world adoption, we help organisations translate ideas into market-ready solutions.
Combining commercial insight, operational delivery, and ecosystem access, we support clients to design strategy, build momentum, and achieve tangible outcomes. –
We’re embedded commercial strategists, working inside your business—not around it.
Our strength lies in seeing the full picture: from idea to adoption, product build to commercial exit. We stay as long as needed to unlock the full value of your innovation.
We join the dots between research, planning, and deployment to drive real progress. Where others get lost in theory, we focus on traction.
We exist to make health technology not just viable, but impactful.
Hypothesis to Adoption — Rooted in Real-World Thinking
The way we work isn’t built on theory. It’s built on pattern recognition. With two decades of experience, we’ve honed a strategy model that delivers clarity, speed, and defensibility.
- All customers are different — Who is this really for, and what do they value?
- All customers change — How will their behaviours and needs evolve?
- All competitors react — What advantage can we build that’s hard to copy?
- All resources are limited — Where is your effort and spending best focused now?
We combine these with:
- Market sizing (TAM/SAM/SOM)
- Commercial forecasting & pricing models
- Channel strategy & sales enablement
- KOL mapping, validation, & funding strategy
- Stakeholder engagement & team planning
It’s strategic rigour blended with operational realism, and we help you deliver it—not just plan it.
Our Vision
Great ideas matter — but only when delivered by strong teams, operational discipline, and clear commercial strategy.
Why We Exist
- To de-risk innovation
- To help founders and investors scale confidently
- To embed cultural and leadership strength alongside commercial delivery
What Makes Us Different
We’re not just advisors, we embed. From fractional CCO/CEO roles to end-to-end pathway solutions, we help you build what works and unlock value that lasts.
The Team Behind Our Success
Meet the passionate professionals bringing expertise, creativity, and innovation to every project.
Stephen Claffey
Managing Director
Karen Claffey
Operations Director
Amie Kershaw
Marketing Manager
Scott Henderson
Non-Exec Director
Let’s explore your opportunity!
Curious if we’re the right fit? Let’s discuss your goals, challenges, and how we can help accelerate your commercial strategy. Together, we create impactful strategies that make a difference.