Concept: turn dental ideas into investable products
Six weeks. Clear decision. Costed path to MVP.
We answer the only question that matters, should you build it. We size the market, test the economics, and map a costed route to MVP. You leave with a decision you can defend and a plan you can execute.
Who this is for
- Manufacturers and distributors planning a new product or entry to dentistry
- University or hospital spin-outs ready to test commercial fit
- Practice owners with a product or service idea that needs proof
Outcomes
- Decision: clear go or no go, with rationale
- Market size: TAM, SAM, SOM with sources and an assumptions register
- Unit economics: price, margin, CAC payback, and sensitivity
- Feasibility: technical, clinical, regulatory, operational, and supply
- MVP path: scope, delivery options, costs, timelines, and risks
- Investment plan: sources and uses, milestones to next round
- Handover: ready to move straight into Validate
What you get
- Concept Report for boards and investors
- White Paper to support early KOL and customer conversations
- Excel model with 36-month sales forecast and staffing plan
- Appendices covering data tables, regulatory notes, interview insights, and a risk log
How we work
- Discover: stakeholder and KOL interviews, competitor scan, baseline assumptions
- Size: bottom-up market model by segment and country, top-down cross-check
- Model: pricing, margins, CAC payback, and adoption scenarios
- Assess: clinical and regulatory path, operational plan, and delivery options
- Decide: board-ready pack, go or no go, and the first sprints for Validate
Timeframe and fees
Typical duration 6 to 8 weeks. Indicative initial investment from £6,000 + VAT, scaled by scope.
Proof and governance
- Independent KOL input and citation-ready sources
- NDA friendly, university IP aware, and clear data handling
- We will say no if the case does not stack up
Your Journey with Integrated Pathways
Concept
Validate
Sell
Educate
Scale
Exit